The value of the Strategist as a knowledge worker should be in spotting those key blind spots that many an executive and senior/top management in the business could be oblivious to due to their focus on stoking the fires of the current business.
If this assertion is true, why did supposedly nimble companies finding it difficult to navigate the implications of the 2008 economic metldown. Job losses could an indication that the majority of the companies out there were caught off guard BUT still could not in a timely manner starve off the threat to their staff's jobs and in the process failed to retain some of the valuable business they may have been providing.
Where were the strategists in these companies and what could they offer which proved less appealing to the majority of employees? How are these obviously ruffled employees supposed to still have belief in the notion and concept of strategy? We should do more, we should be able to always be helping introduce new business lines/portfolios.
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